CREATIVE STRATEEGY CREATIVE SERVICES

CREATIVE STRATEEGY CREATIVE SERVICES

CENTANNI WELLNESS

Centanni Wellness is a supplement brand focused on cellular regeneration. Inspired by the Italian saying "may you live 100 years," Centanni's products aim to promote health and vitality. Their philosophy encourages holistic wellness to help individuals not only live longer but live better, celebrating life's richness and vitality.

  • Led brand strategy development sessions with founders, facilitating the discovery of their vision and values. From these insights, I built a brand identity that was fully aligned with their desired ethos.

  • Established brand standards and guided the creative strategy for a bootstrap business launch. Conducted extensive research and developed the brand strategy, grounded in the founder’s ethos and a detailed target audience analysis.

  • Developed and executed all creative assets, including typography, color palette, packaging for gift boxes and products, educational pamphlets, supplemental documents, and copy, ensuring consistency across all materials.

  • Led the social media content strategy to jumpstart their online presence. This involved developing a growth strategy, refining the target audience, and creating well-researched educational posts with precise, on-brand copy. My efforts also extended to assisting with the design and build of their website, ensuring consistency across all platforms.

  • Helped organize a charity gala in Los Angeles, which included overseeing the creation of all branded materials for the event.

  • Created custom-designed pamphlets, packaging, and educational materials for musician and artist gifting at Coachella Music and Arts Festival and Stagecoach Festival 2024.

  • Stacked Logo

  • Long Logo

  • Color Palette

  • Typography

  • Logo and Colors

Brand Mood Board:

Logo and Samples:

Initial

After

Branded Assets:

Social Media

Strategy and Content Creation

Developed a social media strategy to target the appropriate audience and build an organic community of like-minded individuals.

Kickstarted their social media presence by establishing the foundational look and feel of their brand. I created educational posts to engage and inform their audience, setting the stage for consistent, impactful content. There was a focus centered around educational posts that remained in the consistent, desired aesthetic of the brand.

EVENTS

Soft Launch & First Annual Charity Gala

A small team of six organized a high-end charity gala in March 2024, perfectly aligned with the event's elevated brand. The evening featured open bars, caviar and sushi stations, guest speakers from Conscious Planet, Centanni gift bags, a DJ and dance floor, as well as a luxury raffle. I was responsible for creating all the necessary assets and marketing materials used throughout the event.

Promotional Gifting

Coachella and Stagecoach Festival

Developed custom-designed pamphlets, packaging, and educational materials for artist gifting at the 2024 Coachella and Stagecoach Festivals. Tailored the educational assets to reflect the festival culture, incorporating music festival themes and language, and created three distinct versions to resonate with the diverse artist audience.

Informative handout given with single-dose packs.

Custom pamphlet design for gift boxes.

Gift box given during Stagecoach Festival, April 2024.

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